by Sofia Abdo | Apr 24, 2020 | Company Culture, Industry Trends
Maybe you’re a work from home pro. Or maybe you’re wondering, “how the f do I work from home?” Here’s a few realistic (and aspirational) ways you can keep up this charade—indefinitely. This week marks the sixth week of our team working from home. That’s exactly 42...
by Sofia Abdo | Nov 26, 2019 | Company Culture, Holiday Marketing
Some things are best left unchanged. When it comes to Thanksgiving traditions, I’m a huge proponent for the old adage, “If it ain’t broke, don’t fix it.” I didn’t grow up observing many family traditions, but a traditional Thanksgiving meal—with at least 25 people in...
by Sofia Abdo | Jun 6, 2019 | Company Culture, Digital Marketing, Industry Trends, One More Mile, Video Marketing
“That’s it. That’s the shot.” I looked up from the call sheet I was reading and caught a glimpse of the final shot. It was the second week of January and we were kicking off the new year with a 5-day studio shoot for a longtime client of ours....
by Sofia Abdo | Feb 1, 2019 | Company Culture, Lead Generation, SEO
Should your organization outsource their content marketing? A study published by the Content Marketing Institute in 2018 revealed that 56% of B2B and 62% of B2C firms outsource at least one aspect of their marketing related to content creation, promotion,...
