by Sofia Abdo | Nov 11, 2021 | Industry Trends, SEO, Video Marketing
Running your own ad campaign is no joke. That is, if you’re running it correctly. If not, it very well could turn out to be one big joke. Spoiler: Below, we’re outlining how to avoid that. If you’ve ever tried running a campaign yourself, you’ve already discovered how... 
by Sofia Abdo | Feb 1, 2019 | Company Culture, Lead Generation, SEO
Should your organization outsource their content marketing? A study published by the Content Marketing Institute in 2018 revealed that 56% of B2B and 62% of B2C firms outsource at least one aspect of their marketing related to content creation, promotion,... 
by Sofia Abdo | Jan 2, 2019 | 2019, Digital Marketing, Industry Trends, SEO
ROI, CRM, KPIs, SEO, AI. As marketers, we use these terms every day. And although 2019 leaves little room for assumptions, we feel pretty safe in assuming that each new day brings a new trend in marketing (and thus a new acronym). The list keeps growing as we speak....