Generating $240k in Revenue Through Video Ads
Campaign Highlights
9.8x ROI in 120 Days
Preparing business leaders of the future
Campbell University, founded in 1887, is comprised of eight interdisciplinary degree programs including the Lundy-Fetterman School of Business. Dean, Kevin J O’Mara, along with Professors Kelly and Rubin aim to add 25 students to the MBA program by the end of 2020.
Previous marketing efforts rendered 62 MBA students in one year including alumni from undergraduate programs at Campbell. The primary source for attracting student applicants was unclear, resulting in a manual follow up process and unpredictable lead sources for the admissions department.
Campaign Launch Date
June 3, 2020 | 10 a.m.
Campaign Runtime
Success at the 120 day mark
Date campaign was measured for impact
September 30, 2020
Average Student LTV
ROI
Total Students Accepted
Summary
Who
The Lundy–Fetterman School of Business is an American business school founded in 1983 and located in Buies Creek, North Carolina. The Business School is one of eight colleges and schools that comprise Campbell University.
What
Representatives of the Lundy-Fetterman School of Business aim to increase the number of students in their graduate programs. Clear goals were defined for the Campbell MBA program: Attract 12 new students over the course of 9 months, representing a value of $350,760 in gross revenue. As the students have to go through the application process, 9miles Media worked towards a key metric: 16 submitted applications that go through the decision process. To achieve the end goal, a strategy comprising content creation, digital advertisements, and lead nurturing was created.
Why
Before working with 9miles Media, Campbell acquired 62 students over the past year through immeasurable methods causing unpredictable pipelines. The admissions department knew it was time to retire the colorful spreadsheets and manual follow ups. The Lundy-Fetterman School of Business needed a strategy to increase brand awareness, share the value of a Campbell education, and increase enrollment.
How
9miles Media built a set of content that was targeted directly to the Lundy-Fetterman School of Business’ ideal prospective students, comprised of Zoom recordings and motion design.
Services
- Content Production
- Motion & Animation Design
- Digital Ad Strategy
The Journey
Campbell’s Challenge
The Lundy-Fetterman School of Business was operating with no formal process for acquiring and nurturing student leads. Over the course of one year, they acquired 62 students through informal methods with no predictable pipeline established.
The Solution
Eye-Catching Motion DESIGN & Interviews
The content consisted of three eye-catching motion graphics videos and three recorded interview videos between professors and Lundy-Fetterman alumni.
This content was used to promote the key benefits of the program, answer the MBA program-specific FAQs, communicate the value of the program, and advise future Campbell MBA students.
If I was going to talk to another university about what 9miles could do for them…this wonderful product LeadBoss was given to me, and changed my world.
– Sara Leak, Assistant Director of Graduate Programs
Campbell MBA Program