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Kenan-Flagler Business School

Educating tomorrow's business leaders.

On-site, same-day turnaround. 

Alpha Challenge is one of the world’s premier stock pitch competitions, and has become a primary interview hub for investment management recruitment. 

Hosted by UNC’s Kenan-Flagler Business School, the Alpha Challenge organization needed help designing and executing the content strategy for annual feature event. We gladly rose to the occasion, bringing an intimate knowledge of their target audience together with our experience crafting creative digital solutions that support events across the country.

Services

  • Video Production
  • Social Media Strategy
  • Creative & Design
  • On-site Production Support

Our Challenge

Design  and execute a new content strategy for the Alpha Challenge event series to re-engage an audience that includes some of the most successful investment managers and firms in the world. Provide on-site production support throughout the event, with ultra fast turnaround on shareable video deliverables.

Video Production

Alpha Challenge

Each year, our production team spends three days on-site at the Carolina Inn in Chapel Hill, North Carolina to capture the Alpha Challenge event. 

Our goal for this year was to capture unique perspectives from MBA students, judges, and investment managers, and to produce a hard-hitting event recap video. Our content capture included aerial photo and video, timelapses, interviews, and extensive b-roll which was catalogued for future use.

Including a full day of formal interviews, the event provides 3-person teams from top MBA schools the opportunity to pitch their long and short ideas to a panel of distinguished judges representing some of the most successful investment managers and firms in the world.

Throughout the event we assembled a recap video highlighting how far the students had come in just three short days of pitches.

Alpha Challenge – Highlighting Perspectives From Women

Alpha Challenge is committed to increasing diversity in the investment management field. Our team produced video assets that are optimized for targeting women MBA students.

Alpha Challenge 2017 Video

In our first year of partnership with Alpha Challenge, our team produced engaging video content designed to be shared online.

Alpha Challenge – Highlighting Judges

In addition to attracting talented students, Alpha Challenge also markets the event series to the top investment managers in the business using engaging video content.

Top MBA Schools

Top Talent Students

Top Firm Representatives

Interviews

Photography

Smiles all around

Each year, extensive photography assets are captured and catalogued for future use to promote the event series.

New professional photography was needed to go along with  the organization’s website refresh. An additional goal was to highlight the interaction between top MBA students and judges.

From team portraits and candids to aerial images of the campus of UNC Chapel Hill, our team continues to capture unique angles year after year.

 

Social Sharing

Amplifying engagement to audiences beyond ateendees

One of the biggest challenges of any event is figuring out how to create lasting impact long after attendees head home. Our team helped the Alpha Challenge planning committee encourage social sharing at the event through a text and email blast that went out simultaneously to all attendees.

This messaging was specifically designed to prompt attendees to share the recap video with their friends and colleagues on Facebook, LinkedIn and Twitter.

Immediately after the video played to the live audience, attendees received the share links via text and email, resulting in a lift in social interest in the content.

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