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Ply Gem's Home For Good Project

Making a Difference for Families Across the U.S.

A home run content strategy

Ply Gem believes that everyone deserves a place to call home. They’ve taken their passion for creating innovative products that make beautiful homes and turned it into a mission through the Home for Good project.

Five years into our relationship, Ply Gem needed help designing and executing the content strategy for their corporate giving campaign, Home for Good. We gladly rose to the occasion, bringing an intimate knowledge of their brand together with our experience crafting creative digital solutions.

While working with Habitat for Humanity, Ply Gem has helped build 450 homes in 70 different communities across the country, and that’s only the beginning.

Services

  • Video Production
  • Digital Marketing
  • Digital Launch Strategy
  • Social Media Strategy
  • Creative & Design
  • Data Analytics
  • Inbound & Content Marketing
  • Live Event Streaming
  • On-site Production Support

Our Challenge

Produce intentional, emotional deliverables and other valuable assets to be used across various distribution channels in order to increase the awareness of the Ply Gem brand.

Video Production

Our team was onsite at five construction jobsites over ten days. Our goal was to capture unique perspectives from builders, homeowners, and volunteers throughout the build process. Our content capture included aerial photo and video, timelapses, interviews, and extensive b-roll which was catalogued for future use.

Each day of the build, we provided a quick turnaround on stills and video cut downs for PR agency use. Throughout the week we assembled a recap video. The builders, homeowners and volunteers were invited to join us for a private concert by Brett Young on the last day of the build. Our recap video opened the concert, and provided an opportunity for those involved in the build to see how their contribution added to the overall transformation.

Total video deliverables

%

Video Engagement Growth

Combined Facebook & Youtube Views

Hours of Video Viewed

Digital Launch Strategy

A full social media blitz featuring Facebook, YouTube, Twitter and Instagram content generation.

We provided a comprehensive strategy for digital distribution across all channels including both organic and paid traffic. The goal was to capture the attention of local residents and generate awareness of the campaign

%

Organic Post Reach Growth

Campaign Followers

Ply Gem – through its Home for Good project – has already done inspiring work by helping to build more than 450 affordable homes. I, personally, can relate to how important it is to have a place to come home to. I’m excited to be involved this year.

– Brett Young, Raleigh Ambassador

Triple Platinum Recording Artist

Ply Gem – through its Home for Good project – has already done inspiring work by helping to build more than 450 affordable homes. I, personally, can relate to how important it is to have a place to come home to. I’m excited to be involved this year.
– Brett Young

Event Live Broadcast

Bridging the gap between local and remote audiences while ensuring lasting engagement 

Brett Young, Triple Platinum Recording Artist, performed in front of a live audience on the last day of the build. All of the builders, families and volunteers were invited to join the celebration at City Limits Saloon in Raleigh.

Our team provided live event streaming to Facebook Live and YouTube Live audiences, as well as live video switching to multiple TVs in the venue. 

Live Broadcast Viewers

Get Connected

We want to hear from you.

16 W. Martin St.

Suite 806

Raleigh, NC 27601

(919) 809-9514

inquiries@9milesmedia.com

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    9miles Media

    16 W. Martin St. Suite 806 Raleigh, NC 27601