Ply Gem's Home For Good ProjectMaking a Difference for Families Across the U.S.
A home run content strategy
Ply Gem believes that everyone deserves a place to call home. They’ve taken their passion for creating innovative products that make beautiful homes and turned it into a mission through the Home for Good project.
Five years into our relationship, Ply Gem needed help designing and executing the content strategy for their corporate giving campaign, Home for Good. We gladly rose to the occasion, bringing an intimate knowledge of their brand together with our experience crafting creative digital solutions.
While working with Habitat for Humanity, Ply Gem has helped build 450 homes in 70 different communities across the country, and that’s only the beginning.
- Video Production
- Digital Marketing
- Digital Launch Strategy
- Social Media Strategy
- Creative & Design
- Data Analytics
- Inbound & Content Marketing
- Live Event Streaming
- On-site Production Support
Produce intentional, emotional deliverables and other valuable assets to be used across various distribution channels in order to increase the awareness of the Ply Gem brand.
Our team was onsite at five construction jobsites over ten days. Our goal was to capture unique perspectives from builders, homeowners, and volunteers throughout the build process. Our content capture included aerial photo and video, timelapses, interviews, and extensive b-roll which was catalogued for future use.
Total video deliverables
Video Engagement Growth
Combined Facebook & Youtube Views
Hours of Video Viewed
Digital Launch Strategy
A full social media blitz featuring Facebook, YouTube, Twitter and Instagram content generation.
Organic Post Reach Growth
– Brett Young, Raleigh Ambassador
Triple Platinum Recording Artist
Event Live Broadcast
Bridging the gap between local and remote audiences while ensuring lasting engagement
Brett Young, Triple Platinum Recording Artist, performed in front of a live audience on the last day of the build. All of the builders, families and volunteers were invited to join the celebration at City Limits Saloon in Raleigh.
Our team provided live event streaming to Facebook Live and YouTube Live audiences, as well as live video switching to multiple TVs in the venue.