Ply Gem's Home For Good ProjectMaking a Difference for Families Across the U.S.
A home run content strategy
Ply Gem believes that everyone deserves a place to call home. They’ve taken their passion for creating innovative products that make beautiful homes and turned it into a mission through the Home for Good project.
Five years into our relationship, Ply Gem needed help designing and executing the content strategy for their corporate giving campaign, Home for Good. We gladly rose to the occasion, bringing an intimate knowledge of their brand together with our experience crafting creative digital solutions.
While working with Habitat for Humanity, Ply Gem has helped build 450 homes in 70 different communities across the country, and that’s only the beginning.
- Video Production
- Digital Marketing
- Digital Launch Strategy
- Social Media Strategy
- Creative & Design
- Data Analytics
- Inbound & Content Marketing
- Live Event Streaming
- On-site Production Support
Produce intentional, emotional deliverables and other valuable assets to be used across various distribution channels in order to increase the awareness of the Ply Gem brand.
Home For Good
Making Home Possible with Habitat For Humanity
Through the Home for Good project, Ply Gem is working to make a real difference for families and communities in need of affordable housing.
Together with Habitat for Humanity affiliates nationwide, generous volunteers and some of Country Music’s most-awarded artists, as Home for Good project ambassadors, Ply Gem is helping to build and remodel hundreds of homes across the U.S.
Volunteers and building pros pledged support
Homes built or rennovated
Exterior building supplies donated
Our team was onsite at five construction jobsites over ten days in Raleigh, North Carolina. Our goal was to capture unique perspectives from builders, homeowners, and volunteers throughout the build process. Our content capture included aerial photo and video, timelapses, interviews, and extensive b-roll which was catalogued for future use.
Each day of the build, we provided a quick turnaround on stills and video cut downs for media distribution. Throughout the week we assembled multiple fast turnaround new media deliverables, including a recap video. The builders, homeowners and volunteers were invited to join us for a private concert by Brett Young on the last day of the build. Our recap video opened the concert, and provided an opportunity for those involved in the build to see how their contribution added to the overall transformation.
Total video deliverables
Video Engagement Growth
Combined Facebook & Youtube Views
Hours of Video Viewed
Raleigh 2018 Teaser Video
Energizing community members to pick up a hammer and get involved.
Hometown Hero Spotlight: Stephen Scoggins
Custom Home Exteriors brought their team out to the jobsites to volunteer, coming together to make a big impact for the homeowners.
Hometown Hero Spotlight: Yard-Nique
Yard-Nique created beautiful landscapes, transforming the curb appeal and helping make these houses really feel like homes.
Ply Gem—through its Home for Good project—has already done inspiring work by helping to build more than 450 affordable homes. I, personally, can relate to how important it is to have a place to come home to. I’m excited to be involved this year.
– Brett Young, Raleigh Ambassador
Triple Platinum Recording Artist
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In addition to a heavy presence in Raleigh, our production team was onsite at five construction jobsites over ten days in Cleveland, Ohio. Our goal was to capture unique perspectives from builders, homeowners, and volunteers throughout the build process. Our content capture included aerial photo and video, timelapses, interviews, and extensive b-roll which was catalogued for future use.
Each day of the build, we provided a quick turnaround on stills and video cut downs for PR agency use. Throughout the week we assembled a recap video. The builders, homeowners and volunteers were invited to join us for a private concert by Lauren Alaina on the last day of the build. Our recap video opened the concert, and provided an opportunity for those involved in the build to see how their contribution added to the overall transformation.
Cleveland Teaser Video
Building together to make a lasting difference in the lives of five families.
The Watts Family
Helping make a house a home for families is such an important mission. We were honored to capture the story of the Watts Family.
Hometown Hero Spotlight: Cleveland Hometown Heroes
Everyday citizens of Cleveland who came together to make a difference in their community share what this project means to them.
I partnered with Ply Gem and Habitat for Humanity last year on several homes in Cleveland, Ohio and I was able to be there to help welcome the families into their new homes. I think I was just as excited as they were! It was so special and I’m looking forward to doing even more this year.
– Lauren Alaina, Cleveland Ambassador
Platinum Recording Artist
Digital Launch Strategy
Campaign Social Awareness
A full social media blitz featuring Facebook, YouTube, Twitter and Instagram content generation.
Organic Post Reach Growth
Live Event Broadcast
Brett Young Concert
Bridging the gap between local and remote audiences while ensuring lasting engagement.
Brett Young, Triple Platinum Recording Artist, performed in front of a live audience on the last day of the Raleigh build. All of the builders, families and volunteers were invited to join the celebration at City Limits Saloon in Raleigh.
Our team provided live event streaming to Facebook Live and YouTube Live audiences, as well as live video switching to multiple TVs in the venue. With continuous monitoring of the streams throughout the concert, our team was able to engage audiences near and far.