$150K+ in new Recurring revenue in 120 Days
Campaign Highlights
8x ROI in 120 days
The Launch of Downtown Raleigh’s premier fitness destination
Shred415, a high-intensity, dynamic interval training fitness concept has been sweeping the nation, with over 100 franchise agreements signed heading into 2020.
With the arrival of Shred415’s 17th franchise coming to Raleigh, NC, owners Kevin and Beth Burant needed a comprehensive content marketing campaign in order to hit the ground running from day one, with strong pre-sales.
With just four months until their Grand Opening, they came to 9miles Media to help accomplish their goals. After working with our team for 120 days, the Raleigh studio had the most successful grand opening out of any of the franchises currently open.
See the 8X ROI we achieved in just 4 months below:
Campaign Launch Date
September 2019
Campaign Runtime
120 Days
Date Campaign Was Measured For Impact
January 2020
Ad Reach
Ad Clicks
Average Cost Per Lead
Total Memberships Sold Prior to Grand Opening
Pre-Grand Opening Class Attendees
%
Percentage of Revenue Attributed to our campaign
Revenue Generated*
Return on Investment
*Estimated Lifetime Value of each new member is $1800
9miles delivered on our video and marketing campaign big time! From the leads we were able to generate we had the best Shred415 opening of all of the franchises currently open.
So happy we made the move to 9miles!
– Kevin & Beth Burant, Owner-Operators
Shred415 Raleigh
Want results like this? Get in touch. →
Launching Downtown Raleigh’s premier Fitness Destination
Shred415, founded in Chicago in 2011, has been rapidly expanding over the past few years. Their 17th franchise was sold to Kevin & Beth Burant, a husband-wife entrepreneur team and long-time Shredders. Their goal was to open their doors in Downtown Raleigh, NC in December 2019.
Starting Facebook advertising in June 2019, by the end of August 2019 – their digital efforts had only produced 492 leads.
Historically, the success of a Shred415 franchise was directly attributable to their pre-opening contact database size. The more contacts, the more successful the launch, so this was a natural place to start.
Services
- Video Production
- Digital Launch Strategy
- Social Media Strategy
- Creative & Design
- Data Analytics
- Inbound & Content Marketing
Our Challenge
- Establish brand awareness with high-intensity video content
- Position Shred415 Raleigh as the best fitness studio in a market with significant competition
Our Solution
Content Creation
To accomplish the first goal of achieving local brand awareness, our team created content with Kevin & Beth. This content was designed with a few key elements for maximum impact:
- Showcasing their location to inform the locals exactly where the studio is located
- Introducing Kevin & Beth to the community
- Informing viewers on what they can expect when they come experience Shred415
- An offer to “be updated when Shred is having their grand opening event, ‘9 Days of Free Classes’ ” in exchange for contact information
- Direct Response Style Dialog to get the viewers to take action
Shred Sizzle Video and Ad Creative
Ad Creative V1
Ad Creative V2
Ad Creative V3
Ad Creative V4
Ad Creative V1
Ad Creative V2
Ad Creative V3
Ad Creative V4
Video Views
Ad Impressions
Tested Audiences
Unique Ad Variations
Comprehensive Digital Campaigns
Video content was then compiled in to compelling digital ads on Facebook and Instagram. In total, there were over 250 unique ad variations tested, paired with 37 unique audiences.
The offer promoted was “9 Days Of Free Classes”, prompting the audience to pick a time and date to experience their first studio class.
As a result, a record-breaking 770 people were able to experience a Shred415 class before the Grand Opening. After they experienced their first class, the Burants were able to close a record-breaking number of members during their 9 Days.
2,960
Total List Size at Grand Opening
46%
New Members who Saw Our Creative Content
8.3X
Return on Investment
$150k
Annualized Recurring Revenue Generated
Want results like this? Get in touch. →
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We want to hear from you.
16 W. Martin St.
11th Floor
Raleigh, NC 27601
(919) 739-4080
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