Northern Wake Fire Department

Protecting lives and property.

Two fire departments coming together

Northern Wake Fire Department protects the lives and property of the residents and visitors of Wake County and surrounding communities through progressive fire suppression, emergency first response, and community risk reduction.

On July 1, 2017 the Bay Leaf Volunteer Fire Department and the Stony Hill Rural Fire Department consolidated and became “Northern Wake Fire Department”.

The department needed a lot of help — including a full branding package, website, video, social media graphic treatments and a creative launch strategy.


  • Digital Marketing
  • Full Service Branding
  • Video Production
  • Web Design
  • Digital Launch Strategy
  • Social Media Strategy
  • Creative & Design
  • Data Analytics
  • Inbound & Content Marketing
  • Event Marketing

Our Challenge

Create a brand that embodies the combined 115 years of rich fire service history of two organizations coming together to form a new, consolidated department to better serve its citizens.

People Reached

Total Attendees



Event Marketing

Lead generation for a great cause — public safety.

The department launched a new station Open House concept in 2018. The goal was to encourage members of the community to stop by their local fire station, bring the family to see the fire trucks and learn about fire safety. 

Our team helped create targeted Facebook ads to promote the event. This had never been tried by the department in the past, and they were blown away with the results.

Even with a very small ad budget and a short time frame, over 750 people attended their local fire station and almost all of them mentioned they had heard about the event online, making the campaign a huge win.

Full-Service Branding

From initial design concepts to full-scale execution, we helped the department craft an entirely new brand.

Our team provided a comprehensive custom branding package including logo, patches, truck lettering, website, signage, uniforms, award items and other collateral.

Video Production

Our team captured video and photos at the headquarters station located in North Raleigh with the goal of promoting the launch of the new department brand. 

Our capture included interviews with department chief officers, photos  of trucks and stations, and video of  firefighters responding to calls. This video was distributed via social media channels and placed on the department’s home page.

Department officials described the challenges they face on a daily  basis, and some of the misconceptions of the fire service.

Annual Calls Answered





Get Connected

We want to hear from you.

16 W. Martin St.

11th Floor

Raleigh, NC 27601

(919) 739-4080

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